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How twin sisters Jodie and Julie built the successful Design Twins brand

How twin sisters Jodie and Julie built the successful Design Twins brand

You know those people who can just throw a couple of items together and make it look like immaculate? Jodie and Julie, aka the Design Twins, are among those people. Lucky for the rest of us, they have made their blog a haven for us to learn from them and be inspired time and time again. With their great style and advice their blog and Instagram has built up a worldwide following of people that like us can’t get enough. In addition, the twin sisters are social media experts and have built a business around teaching others to become as well.

And as if that wasn’t enough, Jodie and Julie are just the sweetest and most generous ladies and we are so happy to share their interview on our Twinning Store blog.

In this interview, you will learn about their story, how being twins affect their design process and who is the messiest twin.

Twinning Store interview with the Design Twins

WHO ARE YOU AND WHAT DO YOU DO?

We are The Design Twins:  identical twins, Jodie & Julie.  We are decorators, stylists, creatives, writers, photographers who love inspiring people through our designs, diy projects, photos, and unique perspectives on life. We strive to lead by example, inspire with our wisdom and to lift others up on a daily basis through our Instagram and blog posts. We share plenty of decor ideas and tips on our blog. We also teach Instagram on our blog, consult with individuals and businesses for Instagram strategy, and are working on an e-course to share our Instagram expertise.


HOW DID YOU GET STARTED?

We just started sharing our decor photos on Instagram. We started about 4 years ago and things just evolved organically. We didn't have specific goals when we began. We simply shared our passions and our real hearts every day, and things grew from there.

Twinning Store Twin Interview with the Design Twins

 

WHAT'S YOUR FAVORITE TWIN MOMENT?

Gosh, so many!  When we achieve something together, face a fear together and come out the other side sharing the moment, the achievement makes it absolutely exponential. We have had many of these moments.. we can't honestly name one. But we would say making music together, playing duets on our violins...it's basically a highlight reel of our lives.  

Lots of different amazing moments from sharing our music, but some of the most special came from weddings we played at. Making a bride and groom's special day even more special, receiving their thanks with tears in their eyes, those times are what we are talking about...life as good as it gets.

DO YOU SEE BEING A TWIN AS A STRENGTH OR WEAKNESS IN YOUR DESIGN PROCESS?

We would never say that being a twin is a detriment to anything!

It was hard for us to be apart in our young lives, but now with the help of our phones and the internet we can be connected virtually and it's nearly as good :)  

So back to your question....we see being twins as a huge asset to our design processes.  We work fine on our own.  We have the other to bounce ideas off of.  We have help each other us if we get stuck or have questions. We have HONEST feedback always, someone who we know is never going to hold back, for better or for worse, in order to protect our feelings.

People sometimes hear us and think we're somewhat brutal with each other...it's just normal...but it's not how others interact. It's like giving yourself feedback...brutal honesty. We are used to it and it's very helpful.

Twinning Store Twin Interview with the Design Twins

 

WHAT DO YOU THINK IS THE BIGGEST MISCONCEPTION ABOUT TWINS?

Well there are many...that all twins look alike, or even that "identical twins" means that we must be "identical". We have identical genetics...that's all it means, but most of the population doesn't get that.  51 years of nurture play a key role against the identical genetics which we began with. No matter how we evolve individually we remain "identical twins".


HOW ARE YOU SIMILAR AND HOW ARE YOU DIFFERENT?

Mind you this is generally speaking, but Julie is the more confident, outgoing twin. Jodie is the more introspective, sensitive twin. While we have always had similar skills and passions they don't match up identically because we are different people after all.  Jodie is the better cook, Julie is the better writer. Jodie is the better photographer, just to name a few.

Twinning Store Twin Interview with the Design Twins

 

TWIN RAPID FIRE QUESTIONS:

WHO IS THE BOSSIEST?  

Both of us insist the other one is!

WHO IS THE MESSIEST?

Agreed on this point: Jodie

WHO IS MOST ACTIVE ON SOCIAL MEDIA?

Tied for most! :)

WHO IS THE MORE SHY TWIN?

Jodie, but it used to be more pronounced...

WHO IS THE MORE ADVENTUROUS TWIN?

We are both pretty adventurous...but Jodie has sought out more adventure in her life than Julie so I guess she has to take this one.

LASTLY, IS THERE AN EVIL TWIN?

Of course not. God gave us loving hearts :)

Twinning Store Interview with the Design Twins design showcase

Thank you, Jodie and Julie. We are so inspired by your talent, story and generosity. Truly twinspiring <3

To follow the the Design twins, check out their blog, www.thedesigntwins.com, and Instagram @julie.thedesigntwins and @jodie.thedesigntwinsMake sure to comment and show your support below as well! #twinssupportwins

We love getting to know to fellow twins and this is our latest interview in our twin interview series (check out the others, including with twinpreneurs JooMo Skincare here and twinfluencers Beyond the Waves here).

Twinning Store was established by twin sisters K & E in Los Angeles in July 2017. We sell clothing and products for twins, twin moms and twin dads because twins rule! Our store celebrates all things twin with unique designs. We are building a space where twins can learn from each other with our Twinning Store blog.


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